0–6s: Visitors are only the start. Can someone understand your service and find the next step? 6–12s: Try the whole journey. Use an authorised test on your phone. Check the form and its confirmation. 12–18s: Check both ends. A success message is only one part. Make sure the enquiry reaches the right place. 18–24s: Give the reply an owner. Who will respond? Fix any gap, then test the journey again. Illustrative service page and form. No real enquiry is submitted. Read the full seven-check guide at https://wearvalleydigital.com/journal/website-enquiry-checklist/